Explain how capacity can limit the attention a person can give to one or more stimuli?
In a world where we are constantly receiving messages, experiencing new brands, new images, new slogans, its obvious that each individual is going to react/remember what they associated themselves to.
This is where I think consumer characteristics come into play; simply because if I am currently interested in furniture then I will pay more attention to these kinds of messages.. actively. However passively I may recall a vivid ad that Ive seen in the past, I guess this is how the stimulus come into the picture. So even though I may have not been interested in furniture in the past, my current situation will have me considering things Ive seen in the past and actively recalling these and following these up.
